E-commerce Innovation: The Impact of Technological Breakthroughs on Business Models and Customer Experience

Abstract

This article delves into the profound impact of technological innovation on the e-commerce industry. With the rapid development of emerging technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), e-commerce enterprises are undergoing significant changes in their business models and customer experiences. By analyzing relevant literature, case studies, and industry reports, this study identified key technological trends, explored how these technologies reshape e-commerce operations, and studied their impact on customer satisfaction and loyalty. The research results indicate that technological innovation not only improves operational efficiency, but also achieves a more personalized and seamless customer experience. However, challenges such as data security and digital divide need to be addressed. This study provides valuable insights for e-commerce practitioners and policy makers to leverage technology to drive innovation and competitiveness in the field of e-commerce.